Too Lost Newsletter

Can you believe it? It’s already our last newsletter for 2023 🤯 What a year it’s been! This week, we’re featuring an exciting update from one of our DSPs, a popular Too Lost feature at this time of year, and highlighting an upcoming artist. ⭐️

Before we get into it, thank you for being such a vital part of Too Lost.

This has been an exceptional year for independent music, and we’re incredibly grateful for our thriving community who made it possible. We wish you peace, health, and happiness in the new year, and we can’t wait to head into 2024 with you! 💜

Whether you’re hooked, skeptical, or guilty of endless scrolling, (🙋‍♀️) TikTok is undeniably a game-changer in the music world. In just 15 seconds, artists can captivate a massive audience, making it a highly effective tool for independent artists.

About a month ago, TikTok launched the “Add to Music App” feature. With one click, users can save any song they want directly to their preferred music streaming app. Initially a hit in the US and UK, TikTok recently expanded this feature to 19 countries. This is huge news for independent artists. Now it’s easier than ever for your music to land in TikTok users’ music libraries. 🙌

^{The holidays are one of the most beloved times of the year for cover songs. An artist’s twist on a classic holiday tune can be the perfect fix to get anyone in the holiday spirit. That’s why we’re highlighting one of our most festive features this week — our cover song licensing portal.}

^{Releasing cover songs is a valuable tool for independent artists, so we facilitate a seamless licensing process. Too Lost artists get 100% of the rights needed to release any cover song. After submitting a license request with all the necessary information, you’ll receive our approval within 48 hours. ⚡️}

Artist of the Week: Dafna

You know that incredible feeling of listening to a new song that just keeps getting better with each verse? That’s exactly how Dafna’s music hits you every time you press play. Between eclectic pop songs that make you want to dance and heartbreak ballads that tug at your emotions, Dafna’s music is an exciting ride. 🕺

At 23, Dafna is a powerhouse —singer, songwriter, producer, and even software engineer. Her music journey started early, with a passion for writing and playing that shines through every composition. Dafna has been releasing music consistently since 2019, growing her fanbase along the way.

Dafna’s most recent single, “Where Do U Go,” landed her on one of Spotify’s most renowned playlists, New Music Friday. This week Dafna secured spots on other top Spotify playlists, like All New Indie and Indie Arrivals. Dafna’s also getting recognition globally, with placements in both New Music Friday Denmark and Iceland! If you haven’t checked out Dafna’s latest track, “Where Do U Go,” what’re you waiting for? https://too.fm/wheredougo

Collab for the Crown

Sync Submissions

^{We'd love to hear from you if you’re interested in sending us tracks for sync licensing consideration! However, we have limited slots available each month, so please only submit your most unique and sync-friendly songs from your catalog.}