Welcome back fam! 💜 Today we’re sharing an update on our platform, highlighting some incredible independent artists, and more!

New: Apple Digital Masters 🎊

New platform update alert! 🔊 Apple Digital Master (ADM) is now available as an audio option in the Uploader. This arrives just a few weeks after we added the ability to upload Dolby Atmos versions of your tracks. All at no additional cost!

Why is this a big deal for independent artists? Well, ADM can help artists get noticed more naturally on Apple Music. With improved audio quality, artists can stand out by releasing music that sounds incredibly professional at no extra cost.

Artists can now enjoy the highest quality masters distributed to Apple Music directly through Too Lost!

Industry News: AI and Music Fraud

Deezer recently announced that over 10,000 songs uploaded to their platform daily are entirely AI-generated, accounting for roughly 10% of their daily releases. Although AI can be a valuable resource for musicians, it has also contributed to a rise in fraudulent streaming and presents a significant challenge to artists and human-created music.

Read about our Know Your Client (KYC) compliance integrations.

Too Lost Finds 🎧

In the mood for some new music? Don’t hold out for New Music Friday — here’s an exclusive look at some of the dopest releases dropping via Too Lost this week, featuring artists like Jinco, Kay Franklin, and jev. 

Artist of the Week: Sarina

Sarina is an emerging R&B artist known for creating upbeat music, heavily inspired by her Haitian culture and Kompa.

In this episode, Nyla talks with Sarina about how she became a confident performer, the story behind her debut EP, and more!

There’s so much to take away from this conversation, especially for artists in the early stages of their careers. Watch it below!

IG: @sarinadesir 

Listen to Sarina’s debut EP, “What U Didn’t Know”