What’s up Too Lost fam! 💜 This week we’re sharing an exciting music contest, an early look at some new releases, and more!

24/7 Artists: The Drop 🎤

We’re supporting our friends at 24/7 Artists to launch The Drop, a four-part songwriting challenge with over $10,000 in cash and prizes.

Here’s how it works:

🎧 Part 1: Create an original beat using never before heard samples from the Kip Carmen catalog.

✍️ Part 2: Write lyrics and record a verse over your favorite beat from Part 1.

🖼️ Part 3: Make the cover art.

🎉 Part 4: It’s time to release the track (via Too Lost, of course)! Use our Royalty Splits tool to ensure all collaborators get paid their share.

Click here for the full contest details and guidelines.

Too Lost Royalty Splits 💰

With so many artists, producers, songwriters, managers, and others involved in a release, setting up royalty splits can often seem daunting. Don’t worry! You can use our Royalty Splits tool to automatically divide the revenues generated from your music among your team.

Follow these steps to get started:

1. Head to Royalty Splits in the user portal and select “New Royalty Split.”

2. Select your track and add the emails and percentages for as many payees as you’d like.

3. Once the percentages equal 100%, hit submit! Collaborators can register for a free account here.

^{*If a payee doesn’t have a Too Lost account, they’ll receive an email prompting them to set up a free collaborator account.*}

Office Hours Recap 🔄

Earlier this week, Jenni Call joined us for an incredible Office Hours! She provided insights into the strategies behind successful marketing campaigns she has worked on, such as The All-American Rejects House Party Tour, and shared her best practices for marketing independent artists on the rise.

Highlights from the conversation:

First Steps for Marketing as an Independent Artist (16:49), How to Run Impactful Ads (21:57), Essential Marketing Tools/Platforms (32:33), How to Build on a TikTok Viral Moment (47:30).

🎥 Watch the full episode here.

Too Lost Finds 🎧

Pre-save a few of our favorite tracks dropping this week:

Tap in with us @toolost every Friday for more!🌟

Artist of the Week: The Thing

The Thing is a Brooklyn-based rock band generating buzz around NYC. Since releasing their debut album in 2023, they’ve played over 300 shows across the US and Europe, including major festivals like Governor’s Ball and Boston Calling, and recently opened for The Black Keys on tour.

Their new self-titled album is 46 minutes of mind-melting swagger. The Thing is making their mark on the rock music scene, and we’re excited for what’s to come!

Listen here. 🎸🤘