What’s up Too Lost fam! 💜

Have you ever felt overwhelmed by social media and ever-changing trends? Digital marketing is key if you want to build your fanbase and get your music heard, but staying up to date on the latest trends, understanding what really moves the needle, and coming up with creative ideas to promote your music can be a lot. 

Read on to learn about what you can do today to level up your promo game (and stick around for a quiz at the end)!

Content Ideas Of The Week💡

💬 Fan Response: Take a comment or message from a fan and respond to it with a lyric or video clip from your song.

📍Unique Location Covers: Perform or lip-sync a cover somewhere unexpected (like your corner store, a laundromat, or even an aquarium). It grabs attention and adds personality.

◀️ Revisit Old Songs: Pick a song you wrote a while ago and share a new version—bonus points if you share a little story about why you wrote it in the first place!

What’s New 👀

New Instagram Features ✨

🔄 Repost Tool: Instagram’s new feature lets you repost public reels and posts directly to your followers’ feeds. It’s perfect for spotlighting collabs with other artists, sharing fan content, or amplifying causes you care about! Learn more here.

📊 Smarter Analytics: Instagram upgraded its insights! Now you can see exactly where your engagement is coming from, including the moment people are engaging with your reels and carousels. Learn more here. 

Spotify Messages 🎶

It’s finally here! No more spamming your friends and family with song links (guilty🙋). You can now share song recommendations directly in-app for a smoother listening experience.

Too Lost Finds 🎧

A few incredible releases dropping this week:

Tap in with us @toolost every Friday for more!🌟

Artist of the Week: Blaxian

Meet Blaxian, an R&B/indie soul artist from Washington, DC. He’s seen explosive growth over the past few years, especially with his song “untitled,” which dropped last year. His music not only makes people feel good, but it’s also emotionally mature and soulful.

His new single, “Dance With You,” is perfect for anyone who has ever wanted to approach a stranger. It describes everything you wish you could say to this person, if only you had the courage.

Behind The Algorithm 🤖 

Click here to learn more about how the Instagram algorithm really works.

We’ll catch you next Wednesday! ✌️