Too Lost x On The Radar UK

Over the past couple of months, legendary freestyle platform On The Radar has been scouting emerging talent in the UK. We’re excited to finally bring over 150 original freestyles to streaming platforms worldwide. Check out the first few below!

Meet Sierra Spirit, a Native American artist from Oklahoma, representing her Otoe-Missouria and Keetoowah Cherokee roots. Now based in NYC, she channels both her hometown and city experiences into her music.

Her new song, “Lift A Finger,” explores emotional neglect—showing how silence and withholding can often wound more deeply than words or actions.

Perfect for fans of: Phoebe Bridgers, Maggie Rogers, and The Japanese House

New Feature

YouTube’s “Hype” feature is now live in 39 countries, helping smaller artists get discovered authentically.

Here’s how it works: viewers can “hype” up to 3 videos per week from creators with fewer than 500k subscribers. The smaller the creator, the bigger the bonus YouTube gives to each hype. More hypes = a better chance of landing on the Explore page.

See our Music Biz Tip below for details on how to access this feature.

New Too Lost Releases

“Search Party!”

The All-American Rejects

“how do i tell u”

kurtains

“terrible4u”

Luke Chiang

Listen Now

Moody Midnight by Too Lost

Our favorite late night tunes by independent artists, all in one playlist. Updated weekly.

Quick Music Biz Tip

If you want to use features like Hype, your channel must be in the YouTube Partner Program. This gives you access to monetization, advanced analytics, and tools to grow your audience.

Click here to see if you qualify and learn how to apply.