New Partnership

We’re excited to announce our new partnership with Melon! With over 6 million monthly active users, Melon is South Korea’s second-largest music streaming service (just behind YouTube Music). Melon has played a major role in the rise of K-pop, often the first platform for chart-topping hits before they go global.

Working with Melon enables Too Lost artists to tap into one of the most vibrant streaming cultures, providing artists with the opportunity to reach an entirely new fan base and revenue stream.

Learn more about our partnership with Melon.

Meet Gunnr, a Toronto-based artist known for his intense, internet-born alternative sound. He’s grown rapidly in the underground rap scene since his early YouTube days, where he shared music production tutorials, vocal presets, and other resources for independent artists.

His new single, “bleed,” blends distortion-heavy production with raw emotion to create his most energetic release yet.

Holiday Distribution Deadlines

Attention all artists! With the holiday season underway, we want to make you aware of common delays that occur on streaming platforms like Spotify and Apple Music.

To ensure your release goes live on time, we recommend that you upload your release ahead of these deadlines.

New Too Lost Releases

“DEATH WON’T DO US PART”

Chris Grey, Ari Abdul

“HOUNDSOFHELL”

Mad Tsai

The Kaible

Kai Banks

Spotify Wrapped Clips

Last chance! You have two more days Spotify Wrapped Clip in case you missed the deadline. As a reminder, this small gesture makes a huge impact on your biggest fans. Take 30 seconds to thank your fans for listening to your music, share milestones from the past year, and get them excited for what’s coming in 2026. No excuses — submit yours today!

Deadline: Friday, November 21st at 9 PM ET.

Learn more about best practices and guidelines for Wrapped Clips. 

New TikTok Feature

TikTok just launched Bulletin Boards, a new feature designed for direct-to-fan communication. All creators can now set up a custom board to post about new releases, tour dates, music videos, and more.

When a fan joins your board, they’ll receive messages directly in their TikTok inbox. It’s a great way to stay in touch with your most loyal fans!